B2B content strategy, China’s digital currency, security culture, and more

 
 
 
 
 
 
Forrester Logo   Newsletter
Aug 4 2021
 
 
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The Fundamentals Of Building An Audience-Centric Content Strategy
 
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The Fundamentals Of Building An Audience-Centric Content Strategy  
Create a B2B content strategy that engages buyers and inspires action. Explore our e-book to uncover best practices for delivering messaging that resonates across the buyer's journey.
 
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Decoding China’s Central Bank Digital Currency  
Decoding China’s Central Bank Digital Currency
Learn how Chinese citizens are using the digital yuan across a broad array of B2B and B2C industries.
 
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Your Buyer Is A Group, Not A Person. What Are You Doing About It?  
Your Buyer Is A Group, Not A Person. What Are You Doing About It?
Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn how to shift your demand management processes to better tune in to buying groups and capture selling opportunities.
 
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Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store  
Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store
Now that consumers have experienced new levels of convenience from online purchasing, shoppers are rethinking the purpose of the in-store experience.
 
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The “Wild West” Era Of Digital Advertising Is Ending
 
JUL 22 2021
 
The third-party cookie is riding off into the sunset, ending the Wild West era of digital advertising. What's next? More opportunities say VP, Principal Analyst Joanna O’Connell and Principal Analyst Tina Moffett. Learn about them in this episode of What It Means.
 
 
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Empower Your Sales Reps With Data And Insights  
Empower Your Sales Reps With Data And Insights
How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.
 
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Causes And Cures For Toxic Culture In The Security Org
 
JUL 29 2021
 
There’s a culture crisis in the IT security field that could be putting firms at risk. Learn about the causes and cures of a toxic security culture from Principal Analyst Jinan Budge in this episode of What It Means.
 
 
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