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B2B Summit North America, Navigating Values-Based Branding, And More

 
 
 
 
 
 
Forrester Logo   Newsletter
16-Feb-22
 
 
Insights at work
 
 
B2B Summit North America
 
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Explore the research, models, and frameworks that will accelerate the journey to growth and success. Join us for the year's premier event for B2B marketing, sales, and product leaders.
 
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Prepare Your Organization For Purpose-Driven And Value-Aligned Co-Innovation Partnerships  
Prepare Your Organization For Purpose-Driven And Value-Aligned Co-Innovation Partnerships
Co-innovation is based on trust, transparency, and value alignment. A few simple guardrails can help keep your strategy on track.
 
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Asking The Right Questions For B2B Marketing ROI  
Asking The Right Questions For B2B Marketing ROI
How should marketers calculate the efficiency of their spend? The answer may not be immediately obvious — but it may also be simpler you think.
 
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Employers Must Navigate Social-Values-Based Branding With Care  
Employers Must Navigate Social-Values-Based Branding With Care
Your values-based branding playbook may have won over consumers, but to improve employer branding, you're going to need new tactics. Meet your obstacle: asymmetric information.
 
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PODCAST
 
Bias In AI: Avoiding An Algorithmic Debacle
 
FEB 3 2022
 
Are all algorithms inherently biased? Of course not, but the risk of AI gone wrong is a real one for many organizations. Find out why as VP, Principal Analyst Brandon Purcell discusses fairness in AI.
 
 
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Our 2022 Predictions For The Public Sector  
Our 2022 Predictions For The Public Sector
Explore Forrester’s predictions for the US public sector in 2022, including the effects of the President’s Management Agenda and the executive order on federal CX.
 
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PODCAST
 
Avoid The Chatbot How-Can-I-Help-You Problem
 
FEB 10 2022
 
The problem with chatbots can be summed up in one sentence: “How can I help you?” This question sets the expectation that a chatbot will be as helpful as a human agent, which isn’t true. But don’t scrap all your chatbots. Instead, invest in experience design, says VP, Principal Analyst David Truog on this episode of What It Means.
 
 
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