Consumer energy in 2021, B2B paid media budgets, security and developers

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Newsletter
Jan 20 2021

Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Consumer energy is rising once again. Our latest findings show that, over the past three months, consumer energy has grown along every key emotional dimension.

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021

As paid media spending rebounds, these strategies can help you amplify the impact of that spending.

It’s Likely You Already Have Low-Code Developers — Get Them Into Your Security Neighborhood

Get Low-Code Developers Into Your Security Neighborhood

Security professionals must work to integrate security into the developer experience and make it easier-for developers- to get secure products into customers' hands.

Can Your Sales Rep Be Influenced By Commission?

Compensation is important — but it isn't always the primary sales motivator. Evaluate these three factors to determine the true impact of commission.

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Tech Trends To Watch In 2021

Jan 7 2021

Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.

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Capturing The ROI Of CX

Build a persuasive CX business case with our complimentary step-by-step guide and ROI calculator.

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Forrester Predictions Roundup: Explore The Trends That Will Define 2021

Dec 31 2020

As you prepare your plans for the new year, Forrester analysts review their top predictions for IT, marketing, sales, and CX professionals in this special episode of What It Means.

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