The Science of Embedding Resilience in Marketing and Sales Plans
As we move to a "new normal," sales and marketing leaders realize that resilience and agility are more important than ever before. When we talk about resilience in the context of annual planning, it requires a strong foundation.
Lessons From The Pandemic For B2B Sales And Marketing Leaders
SEPT 17 2020
By disrupting familiar ways of working, the pandemic has forced B2B sales and marketing leaders to reprioritize and reflect. In this discussion of key priorities for European sales and marketing leaders, Vice Presidents Isabel Montesdeoca, Phil Harrell, and Meta Karagianni explain the lessons that can be learned from this period.
Data Strategy & Insights
To glean actionable business insights from mountains of data, you have to empower your teams with the tools and knowledge they need. Join Forrester analysts, industry speakers, and other data and analytics practitioners for our Data Strategy & Insights North America live virtual event October 13-15.
As sales leaders plan for 2021, leaning into data and insights will be key to success. Vice President and Research Director Mike Pregler explains why and dives into other action items for sales leaders in this week's episode.
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