COVID-19’s Impact On Marketing Spend. Think Adaptive. And More

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

The COVID-19 crisis has upended CMO priorities and budgets. Wondering what to plan for now? Read our forecast.

 

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Blog

Think Adaptive For The 2020s

In 2020, successful businesses will focus on proactively adapting and shapeshifting as events unfold. Forrester’s adaptive strategy provides a framework for short-term and long-term success.

 

Blog

Further Down The Rabbit Hole With MITRE’s ATT&CK Eval Data

Principal Analyst Josh Zelonis provides a new metric for prioritizing security alerts and avoiding alert fatigue.

 

Blog

Do You Know Your New Customer Journeys?

New customer journeys are emerging as digital adoption accelerates during COVID-19. These are journeys you’ll want to map, because a journey map is often the first opportunity to view the end-to-end customer experience and understand the wants, needs, and pain points of your customers.

 

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Podcast

What B2B Buyers Want

Today’s B2B buyers don’t want to be treated as targets — but instead, as equal partners. On this week’s episode of What It Means, Principal Analysts Steven Casey and Lori Wizdo discuss what’s driving the shift and how B2B marketers and sellers can adapt their strategies to win these buyers.

Podcast

We’re At The Employee-Experience Strategy Inflection Point

The coronavirus pandemic has accelerated the arrival of the future of work. To succeed amid the rapid change, enterprises must build a strong employee experience, says Principal Analyst David Johnson. Learn more on this episode of What It Means.

Winning The New B2B Buyer

The B2B buyer-vendor power dynamic has shifted. Learn what’s driving change in buyer behavior and how to deliver experiences that build engagement and trust.

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