COVID-19’s Next Phase; Apple Teams Up With Google; US Tech Outlook

Managing Your Company Through The Coronavirus Pandemic

As the US enters the next phase of the pandemic, Forrester CEO George Colony provides business leaders guidance on developing pandemic management protocols (PMPs) that keep employees safe.




The Promise And Peril Of Apple And Google’s Alliance

The new contact tracing partnership raises optimism, but a myriad of technical, social, and regulatory challenges lies ahead.



How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight

The COVID-19 pandemic underscores the need for greater focus on customer experience and retention. Longer term, B2B marketers’ efforts could help turn customers into loyal advocates.



US Tech Market Forecast Shows A Best-Case 5% Drop In 2020

Forrester’s latest US tech market projections show the most likely scenario is a 9% fall in 2020, with a smaller decline in 2021.


Forrester SiriusDecisions 
Summit 2020 (Live Virtual Experience)

Join us next week for the year’s premier event for B2B marketing, sales, and product innovators. Explore 120-plus livestreaming sessions, keynotes, customer success stories, an interactive marketplace, and more.



Making It Work With Remote Work

Remote work is the new norm for information workers due to the coronavirus outbreak. Analyst Andrew Hewitt joins this episode of What It Means to discuss the pillars that make up a successful remote working strategy: tech, culture, structure, and compliance.


To Design Great Experiences, Start With Research

Experiences that attract and retain customers start with customer-centric research. In this What It Means episode, Senior Analyst Kelly Price explains how to conduct user research effectively amid the COVID-19 pandemic.

CX North America 2020 (Live Virtual Experience)

Learn to leverage CX and marketing’s complementary skill sets to win, serve, and retain customers more effectively. Join us for our flagship CX event this June.



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