Avoid Becoming Dumb Money

A new breed of corporate venture capital is emerging, leveraging lessons learned from past VC experiments. VP and Principal Analyst Nigel Fenwick dissects this trend.

CX North America 2020

We’re launching Forrester’s biggest CX event to date. CX North America is designed to inspire and enable the next step in your CX journey.

50 Forrester analysts. 1,500 CX industry leaders.
June 16-18 | New York City.

Register by Jan 31. for Super Early Bird Pricing

PODCAST

The Customer In 2020 Searches For Meaning

Join us on a journey to the center of the customer’s hollow universe. Forrester Senior Analyst Anjali Lai and VP and Principal Analyst James McQuivey explore why customers will yearn for brands to provide something more meaningful than the rapid escalation of self-centered benefits.

PODCAST

2020: A Make-Or-Break Year For CMOs?

The need to compete on customer and brand experience has redefined the CMO role and raised questions about the title’s fate. In this episode of What It Means, VP and Research Director Keith Johnston discusses the challenges facing chief marketers and the broader implications for organizations.

Webinar: Predictions 2020

2020 will be marked by volatility and rapid change — and a healthy dose of built-up potential energy. Join Forrester thought leaders to explore the dynamics that will shape 2020 and beyond in this complimentary online event.