Entering The New Normal; Reaching Gen Z; Improving Sales With Digital Insights

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Feb 3 2021

Entering The New Normal

In 2020, technology leaders had to adapt like never before — and there’s more change on the way. Read this guide to learn the five pandemic-related shifts that will shape your technology strategy in 2021 and beyond.

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Reaching Gen Z Starts With Understanding Their Truths

To connect with next-generation consumers, marketers need to embrace the interconnectedness of profit and purpose. Vice President and Research Director Mike Proulx shares three key insights.

What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

Buyers who conduct online research provide better signals than what sales reps can get through direct interaction alone. Learn how to translate this data into recommended next steps.

The New Change Management: Automated And Decentralized

Principal Analyst Charles Betz provides key recommendations for modernizing IT change management in the wake of agile transformation.

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The Shift From Remote Work To Anywhere Work

Jan 28 2021

As they emerge from the pandemic, organizations are making important decisions on remote-work strategies. In this episode of What It Means, VPs J. P. Gownder and James McQuivey discuss the anywhere-work strategy as a solution.

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B2B Summit North America

Join us for the year's premier event for B2B marketing, sales, and product leaders. Discover research-based insights to define your vision, and get actionable guidance to fuel success.

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How B2B CMOs Can Win Over The Company Board

Jan 21 2021

Principal Analyst Jennifer Rouse explains how B2B marketing leaders can avoid potential pitfalls in board presentations and secure buy-in for key initiatives.

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