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Forrester Decisions, New B2B Revenue Waterfall, Privacy For Marketers, And More

 
 
 
 
 
 
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May 12 2021
 
 
Insights at work
 
 
Introducing Forrester Decisions
 
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Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth.
 
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Why We Have A New Waterfall For 2021 (And Why You Should Care)  
Why We Have A New Waterfall For 2021 (And Why You Should Care)
The new Forrester B2B Revenue Waterfall is designed to allow organizations to account for and track a mix of opportunity types.
 
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A Privacy Primer For Marketers  
A Privacy Primer For Marketers
Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions. But for marketers who aren’t already privacy experts, how should you get involved?
 
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Green Leads To Green: Sustainability Pays  
Green Leads To Green: Sustainability Pays
Sustainability is an important sector in need of focused investment analysis. Forrester's sustainability framework looks to analyze the financial returns possible on sustainability investments.
 
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PODCAST
 
The Pandemic’s Long-Term Lessons For Retailers
 
MAY 6 2021
 
As reopening slowly begins, VP and Principal Analyst Sucharita Kodali explores how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.
 
 
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CX North America  
CX North America
Discover how to cultivate CX that earns customer devotion and yields business results.

At CX North America, you'll learn how to succeed with CX by building powerful customer journeys augmented with effective analytics.
 
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PODCAST
 
The Secret To Installing Creativity In Your Organization
 
APR 29 2021
 
How do you install creativity in your organization to drive growth? VP, Principal Analyst Ted Schadler and Principal Analyst Jay Pattisall provide some answers in this episode.
 
 
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