Forrester's sales activity study data provides a glimpse into how much time reps spend in front of prospects and customers — and what keeps them from working as productively as possible. Explore our findings.
Planning Your Return To Office Requires Calculating Readiness
Discover key questions that need to be answered for a successful return to office plan and how to calculate your organization's return to office readiness.
Expertise and the Shared Services Problem: A Conversation with Don Reinertsen
One of the biggest hurdles for DevOps is meeting the need for both specialists and generalists. Principal Analyst Charles Betz talks with DevOps expert Don Reinertsen about striking the right balance.
What It Takes To Create Audience-Centric B2B Content
JUN 3 2021
Every marketing organization knows its content should be customer-centric. Yet many still struggle to deliver on this aim. On this episode of What It Means, VP Phyllis Davidson and Principal Analyst Lisa Gately discuss how B2B marketers can get it right.
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