Forrester's sales activity study data provides a glimpse into how much time reps spend in front of prospects and customers — and what keeps them from working as productively as possible. Explore our findings.
What It Takes To Create Audience-Centric B2B Content
JUN 3 2021
Every marketing organization knows its content should be customer-centric. Yet many still struggle to deliver on this aim. On this episode of What It Means, VP Phyllis Davidson and Principal Analyst Lisa Gately discuss how B2B marketers can get it right.
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