Marketing and customer experience (CX) professionals share many of the same goals. Yet often, they work in opposing directions. Learn about the rewards of collaboration and why Forrester is bringing the two groups together for our biggest CX event.
Forrester SiriusDecisions Summit is a must-attend event for sales, marketing, and product innovators. Energize and optimize your strategy by joining us at Summit 2020. Register by February 28 and save $200.
Firms debating the move to 5G have several factors to consider before determining whether it’s the right move. In this episode of What It Means, Principal Analyst Dan Bieler discusses the benefits and challenges European firms face in moving to the latest cellular standard.
Will contact centers soon be whittled down to an all-knowing chatbot? Sorry, not quite. But AI will remake customer service, starting from the outside and working inward. Discover the contact center of the future on What It Means with Principal Analyst Ian Jacobs.
Forrester predicts 2020 will be another year of uncertainty and rapid transformation. Is it time for CIOs to scale back or speed up? Read this guide to learn how IT leaders can become the catalysts of customer-centric innovation in their organization.