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Is Your Tech Ready For Customer Obsession? Find Out.

 
 
 
 
 
 
Forrester Logo   Newsletter
Jun 23 2021
 
 
Insights at work
 
 
Is Your Tech Ready For Customer Obsession?
 
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Is Your Tech Ready For Customer Obsession?  
Forrester’s latest guide outlines the four key strategies that will set you on the road to a customer-obsessed technology strategy. Learn how you can adapt your technology portfolio to better win, serve, and retain customers now and in the future.
 
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How New Digital Analytics Funding Will Improve Design  
How New Digital Analytics Funding Will Improve Design
Forrester predicted consolidation in the interface experience analytics space and now it is happening. Learn the impact on design.
 
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How To Talk To Executives And Avoid A Boardroom Ambush  
How To Talk To Executives And Avoid A Boardroom Ambush
Maybe the best strategy to prep for your next board presentation is not to plan so much. Learn four new ways to win support in your next visit to the C-suite.
 
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Four Steps To Prepare Your Marketing Practice For Data Deprecation  
Four Steps To Prepare Your Marketing Practice For Data Deprecation
Stressed over data deprecation's drive to upend your marketing strategy? Get your data-driven marketing practice back on track with these four steps.
 
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PODCAST
 
The Pandemic’s Lasting Impact On Employee Engagement
 
JUN 10 2021
 
The pandemic highlighted the value of effective employee engagement. But what now? VP, Principal Analyst Thomas Husson and Principal Analyst David Johnson discuss the future of employee engagement.
 
 
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Lessons From Florida Blue: Building A Successful CX Measurement Program  
Lessons From Florida Blue: Building A Successful CX Measurement Program
Join Florida Blue Sr. Director of CX Measurement, Analytics, and Insights Houda Rabah and Forrester VP, Principal Analyst Maxie Schmidt for a candid discussion of Florida Blue's CX measurement program.
 
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PODCAST
 
To Succeed In B2B Sales, Talent Alone Won't Cut It
 
JUN 17 2021
 
The days of relying on superstar sales reps to land quarter-saving deals are over. Winning and retaining today’s buyers takes a systematic, broader-based approach to selling. Vice President and Senior Research Director Phil Harrell explains what this approach entails on this podcast episode.
 
 
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