Latest On The Impact Of COVID-19, Improving Data Literacy, & More

How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

Get updated data from our new PandemicEX survey tracking employee concerns about COVID-19.




A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Consumer anxiety is on the rise and spending is on the decline as a result of the outbreak. See the data.



Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign

Amid the business disruption caused by COVID-19, opportunities arise for organizations to innovate and create new value.



Forecasting In A Time Of Rapid Change: Tips For CIOs And Tech Vendor CEOs

Get strategies for preparing tech market forecasts in rapidly changing environments. This post shares tips and techniques on where to get data, how to form models, and where to scale back.


Webinar: The Employee Experience Of A Pandemic

VP and Principal Analyst James McQuivey will share new survey data on how employees — arguably your most critical asset — are experiencing the potential anxiety around the coronavirus.



Data Literacy: The Secret To Customer Obsession

The key to becoming customer-obsessed is turning data into insights. In this episode, Principal Analyst Jennifer Belissent provides guidance on how to make your enterprise more data-literate.


As Gender Constructs Shift, So Does Brand Messaging

Fixed gender constructs have begun to erode. As perceptions evolve, so do the ways that brands market to consumers. In this episode, VP and Principal Analyst Dipanjan Chatterjee discusses how some leading companies have already shifted their approach and how other CMOs can get it right.

Forrester SiriusDecisions Summit 2020 (Virtual Event)

Join us for this virtual event starting May 4 featuring 120+ live-streaming sessions on B2B best practices, including keynotes, case studies, and the Return on Integration (ROI) Honors and Programs of the Year Awards.



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