Get strategies for preparing tech market forecasts in rapidly changing environments. This post shares tips and techniques on where to get data, how to form models, and where to scale back.
VP and Principal Analyst James McQuivey will share new survey data on how employees — arguably your most critical asset — are experiencing the potential anxiety around the coronavirus.
The key to becoming customer-obsessed is turning data into insights. In this episode, Principal Analyst Jennifer Belissent provides guidance on how to make your enterprise more data-literate.
Fixed gender constructs have begun to erode. As perceptions evolve, so do the ways that brands market to consumers. In this episode, VP and Principal Analyst Dipanjan Chatterjee discusses how some leading companies have already shifted their approach and how other CMOs can get it right.
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