Predictions 2021: Remote Work, Automation, And HR Tech Will Flourish
Employee experience in 2021 will be defined by long-term remote work and crisis management. Success will depend on the strength of an organization's employee experience strategy and technology investments.
Empathy Is The Best Gift You Can Give Your Loyal Customers This Holiday Season
A series of welcome emails and offers might not be the best fit for a time-starved parent juggling homeschool and a full-time job. Loyalty marketers need to communicate with their new members in quick, digestible, innovative ways.
Big Risks Are The Safest Option For B2C Marketing In 2021
Nov 19 2020
The tumult of 2020 has turned yesterday’s marketing best practices into today’s imperatives. Explore our B2C marketing predictions in this What It Means episode, featuring VP, Principal Analyst Shar VanBoskirk and Analyst Stephanie Liu.
Predictions 2021 Online Event
Join Forrester thought leaders on Thursday, January 21, to explore the dynamics that will shape 2021 and beyond. Get a deeper understanding of those dynamics, and discover how to harness disruption to drive meaningful change and growth.
In 2021, B2B Marketing And Sales Become More Human, Thanks To Tech
NOV 12 2020
COVID-19 has changed B2B marketing and sales — perhaps forever. Savvy marketers and sellers will seize the moment and transform their approaches to become truly buyer-centric. VP, Principal Analyst Lori Wizdo and Principal Analyst Mary Shea explore what lies ahead in 2021.
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