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Pandemic Innovation, Redefining Purpose, And More

 
 
 
 
 
 
Forrester Logo   Newsletter
27-Apr-22
 
 
Insights at work
 
 
 
 
What The Pandemic Taught Us About Innovation
 
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What The Pandemic Taught Us About Innovation  
Fifteen innovation lessons technology leaders have learned from the pandemic
 
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Four Indicators: Is Your Customer Experience An Afterthought?  
Four Indicators: Is Your Customer Experience An Afterthought?
It’s 2022, but there are still an alarming number of companies that focus on everything but customer experience. Let’s look at the systemic issues behind this lack of focus.
 
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Artificial Intelligence For CEOs  
Artificial Intelligence For CEOs
The hype surrounding AI can get in the way of truly understanding it. Here's a breakdown of what AI is, how it works, and what CEOs should do to reap its benefits.
 
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Better Understand The Tech Labor Market To Unlock Your Labor Strategy  
Better Understand The Tech Labor Market To Unlock Your Labor Strategy
The talent crunch in tech is only going to get worse. Find out how much worse and get a possible solution in this blog.
 
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How B2B Firms Are Redefining Purpose
 
APR 14 2022
 
Following the lead of their B2C counterparts, B2B firms are embracing brand values and a broader notion of purpose. What’s at stake, and where do companies’ intentions fall short? On this week’s episode, Vice Presidents Nancy Maluso and Jennifer Ross weigh in and give a preview of their keynote session at Forrester’s B2B Summit North America.  
 
 
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Design For Confidence In Digital Experiences  
Design For Confidence In Digital Experiences
Want customers to embrace your digital experiences? Inspire confidence to win engagement and loyalty. Discover how in this complimentary webinar replay.
 
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Content Localization Is A Competitive Differentiator
 
APR 21 2022
 
Tailoring content for regional buyers is key to good customer experience, yet many global B2B companies don’t give it the attention it deserves. On this week’s What It Means, Principal Analyst Kathleen Pierce explains what a good content localization strategy entails and previews research that she’ll unveil at Forrester’s B2B Summit North America.
 
 
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