Predictions 2022: Executives Will Be Forced To Care About EX
After the turbulence of the past two years, your employees expect improved resources to enable their success at work; they may even want different outcomes for their careers. Explore our employee experience predictions for 2022.
Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation
In the coming year, technology executives will need to solve issues of technical debt, talent shortages, and digital sameness. Learn more in Forrester's predictions for technology executives.
Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role
The pandemic accelerated massive changes already in play for B2B marketing. In the year ahead, successful leaders and teams will use disruption as an opportunity to transform in meaningful ways.
Continued supply chain disruption, the “Great Resignation,” and increasing customer expectations will push brands to reevaluate their approach to customer experience in 2022.
In this preview of our upcoming Data Strategy & Insights event, data executives from TIAA and Humana discuss the challenges and opportunities facing the chief data officer today.
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Data Strategy & Insights
Want to find out how top business, tech, and CX leaders use data to drive strategy? Come to Forrester’s flagship data strategy event happening Nov. 18–19.
B2B Buying Has Changed. How Should Marketers Respond?
NOV 4 2021
The B2B buying process changed dramatically during the pandemic. Are the changes permanent, and what should marketers do to adapt? Vice President and Principal Analyst Beth Caplow and Principal Analyst Barbara Winters provide insight on What It Means.
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