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Predictions 2022: Marketing, AI, Retail, And More

 
 
 
 
 
 
Forrester Logo   Newsletter
23-Nov-21
 
 
Insights at work
 
 
Predictions 2022 Live
 
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Discover the business trends that will impact you in the year ahead. Join us live on January 26 at 2:00 p.m. ET for our Predictions 2022 webinar that will launch you on a confident path to success next year.
 
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Predictions 2022: CMOs Emerge As Emboldened Business Leaders  
Predictions 2022: CMOs Emerge As Emboldened Business Leaders
Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by another chief “something” officer, while elite CMOs will expand their remit across the marketing mix.
 
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Predictions 2022: Successfully Riding The Next Wave Of AI  
Predictions 2022: Successfully Riding The Next Wave Of AI
In 2022, AI will get more embedded, more responsible, and more creative. Learn how in Forrester's AI predictions.
 
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Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners  
Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
 
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PODCAST
 
Predictions 2022: How CX Can Shine In A Year Of Shortages
 
NOV 11 2021
 
“Shortage” will be the name of the game in 2022. CX leaders will have to help their organizations contend with out-of-stock products, understaffing, and unhappy customers. Senior Analyst Judy Weader and Researcher Sam Karpinski explain how CX leaders can shine during a difficult year.
 
 
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Seize The Design System Opportunity  
Seize The Design System Opportunity
How can your CX team oversee design decisions and ensure that essential digital experiences are consistent and consistently engaging? For more CX leaders every day, the right answer is a design system.
 
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PODCAST
 
Predictions 2022: Human Creativity Will Power Technology
 
NOV 18 2021
 
Will technical debt get worse in 2022? How about the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders.
 
 
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