AI is not a black box, and AI developers must learn to accept and deal with bias. Principal Analyst Andrew Hogan gets some insights on AI and ethics from Carol Smith of Carnegie Mellon’s Software Engineering Institute.
Increasingly empowered and selective consumers are rewriting the rules of marketing. What do they expect from brands — and how can you win their loyalty? Read our guide to better understand the forces reshaping marketing and how to thrive in this challenging landscape.
The specter of automation-driven job loss has made employees anxious and resistant to change. VP and Principal Analyst J. P. Gownder joins to explain how an employee experience “bill of rights” can allay fears and boost morale by: 1) cementing what employees can expect and 2) ensuring that automation won’t cost your firm its valuable talent.
The sales-marketing divide of old lives on at many companies. Overcoming it is critical to giving today’s savvy buyers the seamless experience that they expect. On this week’s What It Means, Phil Harrell, vice president and group director, explains how to bridge the disconnect to drive better results.
It can be challenging to quantify the financial benefits of CX. But doing so is necessary to secure buy-in. In this complimentary webinar, Principal Analyst Maxie Schmidt and Senior TEI Consultant Ben Brown demonstrate how to translate customer satisfaction and loyalty into a compelling ROI model.