If there’s one thing the COVID-19 pandemic has taught businesses, it’s how vital core infrastructure and operations are to an organization’s resiliency and dependability. But where does innovation fit into the new normal?
To bring moments-based engagement to life, marketers will need a new approach to recognize and act on moments and new planning techniques to establish balance between moments and campaigns. To pull it off, they’ll need the data and technologies that can turn signals into insights and to identify the moments that matter and deliver interactions precisely at the right time.
The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: survivors (travel, hospitality, and some nonessential retailers), adapters (many financial services firms or utilities), and pioneers (healthcare, grocery, or education). And your crisis-response mode should dictate your strategy. Learn more.
The coronavirus outbreak has shuttered stores, left millions jobless, and changed the way consumers shop. As retailers scramble to adapt, their responses have uncovered weaknesses — but also revealed opportunity. In this week’s episode, Analysts Sucharita Kodali and Brendan Witcher delve into the coronavirus’s impact on retail and what the future may hold.
A global pandemic has no definitive end date, which makes planning a formidable challenge for businesses. In this episode, Vice President and Group Director Stephanie Balaouras discusses the importance of scenario planning in organizations’ pandemic recovery strategy.
For organizations seeking short-term cost savings, worker layoffs and furloughs aren’t the only option. This webinar will help you renegotiate software contracts to reduce short-term costs, while still maintaining healthy relationships for the long term.