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Sep 15, 2021

How To Use Journey Maps To Kick-Start A Customer Experience Transformation

Customer journey maps are often seen as an end point when, in fact, they can help to catalyze your organization’s customer experience transformation and boost innovation. Use this guide to leverage customer journey maps for success.

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Prepare Now For Data Deprecation's Impact On B2B Advertising

Even with Google's recently announced cookie deprecation delay, B2B advertisers need to move quickly. Making these three changes can help ensure continued success.

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The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers

As consumers demand better data privacy practices, marketers are struggling to translate that demand into real change. Discover the state of consumer data privacy in Asia.

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Sustainability In Tech: What Do Clients Want To Know?

Technology firms will continue to play a major role in climate change. Learn how new sustainability goals are affecting RFPs and requests for information in the tech sector.

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PODCAST

Solve Customer Mysteries By Uniting Quant & Qual

SEP 2 2021

Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst Brandon Purcell joins What It Means to discuss how blending these two types of research can solve customer mysteries.

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B2B Summit EMEA, September 28–29, 2021

Explore the latest insights and innovative thinking that are shaping B2B marketing and sales in the EMEA region. Join us for this two-day event to gain inspiration, hear real-world solutions, and accelerate growth.

PODCAST

Retailers: Here's What To Expect During The 2021 Holiday Season

SEP 9 2021

Last year, US retail sales increased 8.3% year over year. What will 2021 bring? VP and Research Director Fiona Swerdlow explains what retailers need to know before the season starts on this episode of What It Means.

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