2026 Predictions Guide: B2C Marketing, CX, & Digital

Download the guide to learn why trust and value will be guiding beacons in 2026.

In 2026, advertisers will cut display ad budgets by 30% as consumers leave the open web. That’s just one sign of the seismic shifts ahead.

CX fatigue is deepening. AI-driven privacy breaches are triggering lawsuits. And global consumers will choose offline brand experiences over digital.

Forrester’s 2026 Predictions guide reveals the six forces that will reshape how B2C marketing, CX, and digital leaders build trust, deliver value, and stay relevant. Download the guide to explore:

Why traditional personalization tactics are losing ground.
How consumer behavior is shifting — online and offline.
What CX teams must rethink to stay effective.

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Webinar

Predictions 2026 Webinar: B2C Marketing, CX & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.

Six bold predictions revealing a:

Major media disruption.
Reckoning for AI-driven privacy.
Resurgence of offline experiences.
Shakeup in agency relationships.
Transformation in commerce tech.

What’s Inside?