Best Practice Report

Marketing Shared Services: Who Pays?

January 1st, 2018


As more companies embrace shared services groups to improve effectiveness and reduce costs, issues around how payment is rendered must be addressed. While centralized budgets and chargeback models are most common, both have drawbacks. Successful shared services budget models drive utilization, maximize value, and promote internal satisfaction. This report will present analyze and compare four models for models for funding shared services. The comparative analyses of these models will help marketing shared services groups select an appropriate to advance service quality and optimize the uses of marketing services by internal customers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.