Best Practice Report

Marketing Shared Services: Who Pays?

January 1st, 2018

Summary

As more companies embrace shared services groups to improve effectiveness and reduce costs, issues around how payment is rendered must be addressed. While centralized budgets and chargeback models are most common, both have drawbacks. Successful shared services budget models drive utilization, maximize value, and promote internal satisfaction. This report will present analyze and compare four models for models for funding shared services. The comparative analyses of these models will help marketing shared services groups select an appropriate to advance service quality and optimize the uses of marketing services by internal customers.

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