Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.
CMOs must sponsor and drive effective campaign strategy and planning alignment.
Learn the components of a B2B marketing campaign and design considerations that incorporate fundamental and advanced planning concepts.
B2B marketing leaders should take the Forrester Marketing Plan Maturity Assessment to determine their organization’s maturity level and identify areas for improvement.
This report defines the terminology of the campaign framework and the campaign implementation process.
This tool enables marketing leaders to balance segment objectives with one of six different approaches of the marketing initiatives to be deployed.
The CMO doesn’t build the annual marketing plan, but they must lead their team to develop one that aligns to business objectives and can be understood by both sales and product teams.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.