Craig Moore

VP, Principal Analyst

Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.

The Forrester Audience Framework And Campaign Planning Tool
Tool
August 2nd, 20212 min read

The tool generates summary analyses of the revenue and budget allocations by use case, audience path, and measurement criterion and helps organizations document all parameters needed in performance modeling and analysis that may follow the planning effort.

Tracking The True Costs Of B2B Marketing 2020
Report
October 5th, 202010 min read

In this report, we initiate a new longitudinal study into marketing budgets, based on a redesigned budget architecture and present findings from the past four years of benchmark data collection.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.