Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.
SAP improved customer engagement depth, conversion rates, and execution consistency by operationalizing buying committees across go-to-market systems.
Drive better outcomes amidst constant volatility by making deliberate choices about where to focus, what to stop funding, and where to experiment.
B2B marketing leaders see a gap between how marketing is viewed and how it should contribute as a partner for or driver of growth.
IBM realigned marketing planning and investment around customer segments, improving coordination, transparency, and revenue contribution.
Learn how Siemens Digital Industries scaled integrated campaigns by aligning marketing to buyers, solutions, and selling motions.
Identify the top AI use cases for campaign planning, design, and operations.
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