Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.
This report provides best practices for CMOs to select an ABM go-to-market strategy and support ABM within the marketing organization.
Learn the elements of effective B2B campaign themes and follow our recommended process for developing them.
CMOs must spearhead essential changes in revenue processes across marketing, sales, and customer functions to meet evolving B2B buying behaviors.
CMOs must sponsor and drive effective campaign strategy and planning alignment.
Learn the components of a B2B marketing campaign and design considerations that incorporate fundamental and advanced planning concepts.
B2B marketing leaders should take the Forrester Marketing Plan Maturity Assessment to determine their organization’s maturity level and identify areas for improvement.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.