Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.
Clarify what marketing is expected to do with a model that defines its purpose, aligns stakeholders, and guides its contribution to growth.
This toolkit provides links to Forrester research assets for B2B marketing planning and budgeting.
B2B marketing must establish a plan of record to ensure strategic plans remain focused, avoid scope creep, and adapt effectively during execution.
This report equips B2B marketing leaders to identify diagnostic patterns, uncover blind spots, and prioritize capability improvements.
Use the Audience Framework And Campaign Planning Tool to document buying group members, measurement criteria, and resource allocations.
This report introduces a model for allocating B2B marketing budgets that reflects strategic goals, reduces waste, and streamlines decisions.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.