Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.
In this report, we describe what B2B organizations should examine for each of the three campaign audits.
In this report, we identify five trends that will define the priorities B2B CMOs must address to ensure success for their organizations in 2022.
The tool generates summary analyses of the revenue and budget allocations by use case, audience path, and measurement criterion and helps organizations document all parameters needed in performance modeling and analysis that may follow the planning effort.
In this report, we examine the business benefits of integrated campaigns, key factors that must be addressed to enable the successful implementation of campaigns, and how to mitigate adoption risks.
This report contains templates and instructions for completing the plan execution phase and describes the following topics: program execution hierarchy, program planning, messaging and content, and activating the measurement engine.
In this report, we initiate a new longitudinal study into marketing budgets, based on a redesigned budget architecture and present findings from the past four years of benchmark data collection.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.