Craig brings 30 years of experience to the marketing executive services team. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development, and entrepreneurship.
This template helps marketing select, prioritize, and document its revenue engine and non-revenue-engine priorities for the plan year.
This template facilitates gathering of key assumptions about business objectives that guide development of aligned sales and marketing plans.
This worksheet allows marketing and marketing operations leaders to track any elements that could prevent the B2B marketing plan from succeeding.
The B2B Marketing Planning Process is a seven-phase process that ensures participants in marketing planning are aligned on overall business objectives.
This template helps marketing leaders communicate their performance and adherence to the marketing plan at periodic business review meetings.
This template can be used to document marketing goals and define marketing thresholds that establish success for key marketing actions.
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