Trends Report

10 Pitfalls To Avoid During eCommerce Replatforming

March 7th, 2014
Peter Sheldon, null
Peter Sheldon
With contributors:
Zia Daniell Wigder , Adam Silverman , Rebecca Katz


As eCommerce evolves in size, global scope, and complexity, eBusiness professionals are replacing their current eCommerce technologies to keep up with business growth, competitive threats, and consumer demands. As businesses are forced to adapt in the age of the customer, eCommerce replatforming initiatives are becoming more complicated: more stakeholders, more data, more integrations, and so on. In many cases, these projects run over budget and are delivered late, primarily due to a lack of business readiness and poorly defined requirements. This report will help eBusiness professionals identify and limit the major challenges associated with the replatforming journey and provide a framework for improving the likelihood of success when replatforming an eCommerce platform and associated infrastructure.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.