Lily Varon

Senior Analyst

Lily Varón is a senior analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the merchant payments processing landscape, evolving consumer payments behaviors, and how merchant payments acceptance strategies must adapt to serve them. Her research also covers the translation and localization of global websites and consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Now Tech Report
January 7th, 2022
5 min read

Consumer-facing businesses should use this report to understand the value they can expect from a merchant payment provider and to select one based on size, geography, and vertical market focus.

Research Coverage