Lily Varon,

Lily Varon

Principal Analyst

Lily Varón is a principal analyst serving digital business strategy professionals. Her research focuses on the evolving role of payments and billing technologies in winning, serving, and retaining customers in the age of digital business. She helps consumer-facing businesses understand the merchant payments processing landscape, evolving consumer payments behaviors, and how their payments acceptance strategies must adapt to serve their customers. In her research on billing technology, she focuses on how the future of buying — in both B2C and B2B models — will pressure every business to modernize its billing relationships and the technology that underpins them.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
November 20th, 2024 2:00 PM - 2:40 PM Webinar

Predictions 2025: Payments

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Payments.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels