Lily Varon,

Lily Varon

Principal Analyst

Lily Varón is a principal analyst serving digital business strategy professionals. Her research focuses on the evolving role of payments and billing technologies in winning, serving, and retaining customers in the age of digital business. She helps consumer-facing businesses understand the merchant payments processing landscape, evolving consumer payments behaviors, and how their payments acceptance strategies must adapt to serve their customers. In her research on billing technology, she focuses on how the future of buying — in both B2C and B2B models — will pressure every business to modernize its billing relationships and the technology that underpins them.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
March 31st, 2026 3:00 PM - 3:40 PM Webinar

The Forrester Wave™ Explained: How Merchant Payment Providers Stack Up, And Why

The results of the most recent Forrester Wave™ for merchant payment providers, also called payment service providers or PSPs, are in! Join us as we discuss a market that is rapidly evolving the way digital merchants accept, process, and manage payments.Key takeaways: Learn about the vendor landscape and the leading providers in this market.Understand the key differentiators in their offerings. Know what to expect in 2026 and beyond (including innovations in agentic commerce and stablecoins).Target audience level: all levels
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