Lily Varon,

Lily Varon

Principal Analyst

Lily Varón is a principal analyst serving digital business strategy professionals. Her research focuses on the evolving role of payments and billing technologies in winning, serving, and retaining customers in the age of digital business. She helps consumer-facing businesses understand the merchant payments processing landscape, evolving consumer payments behaviors, and how their payments acceptance strategies must adapt to serve their customers. In her research on billing technology, she focuses on how the future of buying — in both B2C and B2B models — will pressure every business to modernize its billing relationships and the technology that underpins them.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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June 24th, 2026 5:00 PM - 5:40 PM Webinar

Consumers Aren’t Ready To Delegate Payments To AI Agents

Consumers in the US, UK, and Canada don’t yet want AI agents to make payments for them. Still, answer engines and major retailers are racing to build AI shopping agents capable of making purchases on consumers’ behalf. Meanwhile, the payments ecosystem is working to enable and secure these transactions.Key takeaways: Learn about consumer attitudes about AI agents making payments on their behalfUnderstand the point where consumers draw the line on AI agent payment autonomyTarget audience level: beginner and intermediate
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June 30th, 2026 5:00 PM - 5:40 PM Webinar

The Store Associate Reality Check: What Frontline Employees Say They Need From Point-Of-Service (POS) Technology

What do store associates really think about emerging technologies, including AI? What daily challenges do they most want technology to solve? This webinar is built from direct associate survey feedback. Key takeaways: Discover where frontline teams struggle for insights, guidance, and efficiency.Understand how modern POS technology can remove friction, empower associates, and deliver faster, smarter, more connected in-store experiences.Target audience level: all levels
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