Summary
2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place. Companies of all shapes and sizes as well as governments and local authorities will start integrating mobile into their overall approach, rather than simply launching a few mobile initiatives. Expect new application stores and mobile payment solutions, significant innovation in the mobile social and location spaces, and another round of interest in mobile TV for the FIFA World Cup. One big question will remain: Will fragmentation be reduced? Unfortunately, the answer is no: It is here to stay. That's why everyone needs a mobile strategy in 2010.
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