Thomas Husson

Vice President, Principal Analyst

Thomas is a vice president and principal analyst serving chief marketing officers. Thomas helps firms reduce the gap between brand, customer, and employee experiences. He focuses on the importance of culture, sustainability, and values in transforming organizations and localizing go-to-market strategies. His research also covers the mobile revolution and the disruptive role of technology in bridging the digital and physical worlds.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and Web Summit, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their marketing, customer experience (CX), and digital strategies. He also leads the Forrester Paris office.

Greener Consumers Demand Sustainable Brands
August 2nd, 20218 min read

Green consumers are frustrated — especially in Europe — and demanding that brands go beyond touting their environmental sustainability efforts and take real action. CMOs should embrace sustainability as their next companywide transformation. Those who fai

The State Of Employee Engagement In Europe, 2021
June 1st, 202110 min read

This report helps European business, technology, and EX leaders understand how the crisis has affected employees’ perceptions and expectations in Europe and analyzes the key drivers of engagement and burnout among European employees.

Employee Experience Is A Business Imperative
May 13th, 202113 min read

The global pandemic has accelerated existing trends, urging firms to improve the employee experience (EX) and anticipate the future of work. However, many leaders at European firms still underestimate the importance of culturally transforming their organi

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