Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

2012 Mobile Trends For eBusiness Professionals

May 2, 2012


Why Read This Report

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come. That's why when we revisited 2011 mobile trends in the"2012 Mobile Trends For eBusiness Professionals" originally published on February 9, 2012, we found that many, if not all of them, are still evolving and relevant. Mobile is generating both substantial web traffic and revenue for consumer-facing companies. While mobile is maturing as a technology, touchpoint, and medium, it is far from mature. The speed of change is challenging companies to rethink resource allocation, organizational structures, and internal processes ranging from development methodologies to key performance metrics. This report helps eBusiness and channel strategy professionals understand the most important trends that will affect their businesses this year and provides an overview of the key trends Forrester anticipates in 2012 and beyond.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • 2011: A Recap
  • Key Trends Shaping The Mobile Market In 2012
  • Related Research Documents

Recommended Research