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For eBusiness & Channel Strategy Professionals

2013 US Bank Secure Website Rankings

Citi Retains The Top Spot

December 26, 2013


  • By Peter Wannemacher,
  • Rachel Roizen
  • with Benjamin Ensor,
  • Stephen Walker,
  • Alex Causey

Why Read This Report

Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, while also looking for best practices in digital banking. To help, Forrester used its Website Functionality Benchmark methodology to evaluate and rank the six largest retail banks in the US across more than 50 criteria. This report outlines our findings and the insights and best practices we uncovered.

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Table of Contents

  • Forrester's Website Functionality Benchmark Methodology
  • Ranking The Sites: Citi Still Leads, But Others Are Close Behind
  • Best Practices On US Banks' Secure Sites

  • Prioritize Key Features To Meet User Expectations And Business Goals

  • Money Management Will Be At The Heart Of Digital Banking

  • Independent And Objective Recommendations For Your Site
  • Supplemental Material
  • Related Research Documents

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