Peter Wannemacher,

Peter Wannemacher

Principal Analyst

Peter is a principal analyst at Forrester and serves digital business and strategy executives and their teams. He advises digital leaders in banking and other industries on how to win and engage customers. His research and ideas challenge thinking and lead change, helping businesses prepare for digital disruption and the future of financial services.

Peter contributes to Forrester's global research agenda in digital business and financial services. His research explores a wide range of topics for digital and banking leaders, including digital strategy, shared finance, fintech, the digital experience, customer obsession in financial services, the future of mobile banking, small business banking in the US, and autonomous finance.

In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The Financial Brand, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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June 23rd, 2026 5:00 PM - 6:00 PM Webinar

Evolve Your B2B2C Digital Strategy For An AI Age

B2B2C digital strategy is at an inflection point. AI is compressing discovery, decision-making, and service into fewer, faster, AI-mediated moments — reshaping how value gets created across the ecosystem. In this webinar, we explore how leading firms respond by anchoring their strategy in a single principle: end-customer obsession. Join us to learn how to evolve your digital products, experiences, and business models to stay competitive while protecting and enhancing the customer experience.Key takeaways: How AI is collapsing the B2B2C value chainHow to use customer obsession as an organizing principle and drive operational alignmentWhy fragmented data, unclear accountability, and disconnected service models lead to overserved low-value interactions and underserved high-stakes momentsTarget audience level: all levels
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