Peter Wannemacher
Principal Analyst
Peter is a principal analyst at Forrester and serves digital business and strategy executives and their teams. He advises digital leaders in banking and other industries on how to win and engage customers. His research and ideas challenge thinking and lead change, helping businesses prepare for digital disruption and the future of financial services.
Peter contributes to Forrester's global research agenda in digital business and financial services. His research explores a wide range of topics for digital and banking leaders, including digital strategy, shared finance, fintech, the digital experience, customer obsession in financial services, the future of mobile banking, small business banking in the US, and autonomous finance.
In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The Financial Brand, The New York Times, NPR, TechCrunch, and The Wall Street Journal.