Peter Wannemacher,

Peter Wannemacher

Principal Analyst

Peter is a principal analyst at Forrester and serves digital business and strategy executives and their teams. He advises digital leaders in banking and other industries on how to win and engage customers. His research and ideas challenge thinking and lead change, helping businesses prepare for digital disruption and the future of financial services.

Peter contributes to Forrester's global research agenda in digital business and financial services. His research explores a wide range of topics for digital and banking leaders, including digital strategy, shared finance, fintech, the digital experience, customer obsession in financial services, the future of mobile banking, small business banking in the US, and autonomous finance.

In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The Financial Brand, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
November 25th, 2024 6:00 PM - 6:40 PM Webinar

2024 North American Mobile Banking Reviews: Insights And Best Practices From Forrester’s Digital Experience Review Research

Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.Key takeaways:Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.Discover how AI is beginning to revolutionize mobile banking apps.Target audience level: beginner and intermediate