Peter Wannemacher

Principal Analyst

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

What You Need To Thrive In Autonomous Finance
April 12th, 2021 9 min read

Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to make financial decisions — and, in some cases, even act on

Fintech Funding Roundup, Q4 2020
February 10th, 2021 11 min read

Fintech isn't just a hip portmanteau anymore. It's a category of startups and fast-growing companies that has disrupted markets and incumbent firms around the world, attracting over tens of billions in funding every year for over five years. Each quarter,

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