Predictions Report

2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

February 11th, 2013
With contributors:
David Truog , Christine Overby , Elizabeth Komar

Summary

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' expectations, your abilities, and the way your organization is structured and explains how you can succeed in this new age.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.