Trends Report

2014 European Mobile Banking Functionality Benchmark

Garanti Tops Our Review Of European Banks' Mobile Services

June 23rd, 2014
BE
Benjamin Ensor
With contributors:
Oliwia Berdak , Stephen Walker , Alex Causey

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong mobile banking foundations, with extensive account information and transactional features available for a wide range of devices. To take advantage of those strong foundations, digital banking teams need to help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

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