Summary
Digital teams at credit card issuers have worked hard on enhancements to their secure websites as the Web has become the primary way that cardholders manage their money. But these teams need to continuously evaluate their content and functionality to look for improvements, review how they compare with their peers, and look for best practices in digital banking. To help eBusiness professionals, Forrester used its Website Functionality Benchmark methodology to evaluate and rank the six largest credit card issuers in the US. This report outlines our findings and the insights and best practices we uncovered.
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