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2015 Canadian Bank Digital Sales Functionality Benchmark

Royal Bank Of Canada Widens Its Lead On The Competition

November 30, 2015

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Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada — Bank of Montreal (BMO), Canadian Imperial Bank of Commerce (CIBC), Royal Bank of Canada (RBC), Scotiabank, and TD Canada Trust. RBC retains the top spot for the third year running, with a score of 84 out of 100.

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Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: RBC Continues To Lead The Pack
  • Best Practices Of Canadian Banks' Digital Checking Account Sales
  • Recommendations

  • More Customer Focus, Less Product Focus
  • How Forrester Can Help

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material

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