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2015 UK Mobile Banking Functionality Benchmark

Lloyds Bank Tops Our Review Of UK Banks' Mobile Services

June 3, 2015


Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in the UK using 41 criteria. While all of the UK banks deliver the basics of mobile banking, with a variety of account information and transactional features available for a wide range of devices, Lloyds Bank has pulled ahead of its peers with more extensive account management and transactional features and relevant offers based on a customer's context. Digital banking teams should help customers with money management and keep them engaged with contextually relevant information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: Lloyds Bank Has The Most Capable Mobile Services
  • Mobile Banking Best Practices Of UK Banks

  • Embrace The IDEA Cycle To Take Mobile Banking To The Next Level

  • Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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