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For eBusiness & Channel Strategy Professionals

2015 US Online Banking Functionality Benchmark

Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

December 14, 2015


Why Read This Report

In the past year, eBusiness and channel strategy leaders at large US banks have not made many changes to their secure websites. Despite the fact that mobile is becoming the hub of customers' banking relationships, the secure website remains more widely used — and the most important touchpoint for higher-consideration activities. To help digital banking teams improve their secure websites, Forrester used its Website Functionality Benchmark methodology to evaluate the secure websites of the five largest retail banks in the US across more than 50 criteria. This report outlines our findings and the online banking best practices we uncovered.

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Table of Contents

  • Forrester's Website Functionality Benchmark Methodology
  • The Benchmark: Citi And Wells Fargo Lead
  • Online Banking Best Practices Of US Banks
  • Recommendations

  • Ignore Online Banking At Your Peril
  • How Forrester Can Help

  • Get Independent And Objective Recommendations For Your Site
  • Supplemental Material

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