Report

2015 Mobile App Marketing Trends

Orchestrate Your Brand Presence, Beyond Your Own Apps, By Borrowing Mobile Moments
January 30th, 2015
With Contributors:
Luca Paderni
Nicole Dvorak
Jennifer Wise
and Kasia Madej

Summary

With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This doesn't mean you should forget about the mobile Web or inves

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