2015 European Mobile Banking Functionality Benchmark

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 13 banks across Europe using 41 criteria. While all of the European banks deliver the basics of mobile banking, with a variety of account information and transactional features available for a wide range of devices, CaixaBank has pulled ahead of its peers with more extensive account management and transactional features, a digital wallet integrated into the mobile banking app, and stronger sales and marketing capabilities. Digital banking teams should help customers with money management, keep them engaged with contextually relevant information, and generate sales leads with product offers and information. This report helps eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.