Summary
With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This doesn't mean you should forget about the mobile Web or invest only in your own branded apps, though. This report highlights the key mobile app trends that marketers should expect in 2015 and guides marketing leaders in making the right calls when crafting their mobile marketing strategies for the coming year.
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