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2016 Canadian Bank Digital Sales Functionality Benchmark

Scotiabank Takes The Top Spot

November 21, 2016

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Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account prospects' basic needs and some more advanced needs, Scotiabank takes the lead this year, scoring 82 out of 100, with a whole series of improvements that have moved the bank up from fifth place last year. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

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Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: Scotiabank Leads The Pack
  • Best Practices Of Canadian Bank Account Sales
  • Recommendations

  • Focus On What Prospects Need, Not Just Product Features
  • How Forrester Can Help

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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