Skip to main content

Save or Share this Report

For B2C Marketing Professionals

2016 Mobile And App Marketing Trends

Integrating Mobile In Your Strategy As A Key Brand Differentiator

January 25, 2016

Primary author headshot


Why Read This Report

More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has unplugged the desktop Web and only engages with consumers via mobile. How will mobile trends impact brands in 2016? This report highlights the key mobile and app trends that B2C marketers should expect in 2016, and guides senior marketers in making the right calls when crafting their mobile marketing strategies for the coming year.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Few Brands Embrace Integrated Mobile Strategies To Differentiate
  • The Divide Between Mobile Web And Apps Starts To Fade
  • In 2016, Mobile Enables Brand Innovation With Adjacent Technologies
  • Supplemental Material

Recommended Research