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For eBusiness & Channel Strategy Professionals

2016 US Mobile Banking Functionality Benchmark

Bank Of America Takes The Lead, While All US Banks Have Improved Functionality

May 19, 2016

Authors

  • By Rachel Roizen,
  • Peter Wannemacher
  • with Benjamin Ensor,
  • Alex Causey,
  • Mike Chirokas

Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in the US. While all of the US banks meet customers' needs by delivering the basics of mobile banking, Bank of America pulled ahead of its peers this year. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify best practices, and develop improvements to their mobile services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: Bank Of America Leads By Refining Key Features
  • Mobile Banking Best Practices Of US Banks
  • Recommendations

  • Move Toward Mobile Banking As A Platform To Engage Customers
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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