Best Practice Report

2016 Canadian Bank Digital Sales Functionality Benchmark

Scotiabank Takes The Top Spot

November 21st, 2016
With contributors:
Ellen Carney , Benjamin Ensor , Mike Chirokas , Sam Wolken

Summary

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account prospects' basic needs and some more advanced needs, Scotiabank takes the lead this year, scoring 82 out of 100, with a whole series of improvements that have moved the bank up from fifth place last year. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

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