Best Practice Report

2017 Canadian Credit Card Digital Sales Functionality Benchmark

BMO And Scotiabank Lead The Pack In This Year's Review Of Credit Card Sales

December 18th, 2017
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
August du Pont, null
August du Pont
With contributors:
Benjamin Ensor , Mike Chirokas , Sam Bartlett

Summary

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest credit card issuers in Canada across 42 individual criteria. Bank of Montreal (BMO) and Scotiabank tie for the lead in our digital sales benchmark. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

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