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2017 Canadian Credit Card Digital Sales Functionality Benchmark

BMO And Scotiabank Lead The Pack In This Year's Review Of Credit Card Sales

December 18, 2017


  • By Alyson Clarke,
  • August du Pont
  • with Benjamin Ensor,
  • Mike Chirokas,
  • Sam Bartlett

Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest credit card issuers in Canada across 42 individual criteria. Bank of Montreal (BMO) and Scotiabank tie for the lead in our digital sales benchmark. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

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Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: BMO And Scotiabank Lead The Pack
  • Best Practices Of Canadian Credit Card Issuers
  • Recommendations

  • Focus On What Prospects Need, And Give Them Confidence To Apply
  • How Forrester Can Help

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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