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2017 European Mobile Banking Benchmark

BBVA Comes Top In Our Review Of European Mobile Banking Services

May 16, 2017

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Why Read This Report

Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their financial well-being. To help digital banking teams understand how their services compare with their peers, identify good practices, and improve their mobile banking services, we used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 11 retail banks in Europe.

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Table of Contents

  • Forrester's Mobile Banking Benchmark Methodology
  • The Benchmark: BBVA Leads With Useful And Usable Mobile Services
  • Mobile Banking Best Practices Of European Banks
  • Recommendations

  • Use Customer Journeys To Guide Your Mobile Banking Strategy
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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