Trends Report

2019 Customer Advocacy Ratings: Insurance

March 2nd, 2020

Summary

Insurers that advocate for their customers are more likely to see repeat business. Infrequent contact and rising premiums give customers a neutral or negative impression of most insurers. Customer advocacy is about doing what’s in the customer’s best interest, which pays off in the long run. Financial firms show a wide range of aptitude for customer advocacy.

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