Forecast Report

2020 Online Retail Forecast, Europe-5 (COVID-19 Update)

ForecastView European Online Retail Forecast, 2020 To 2024, Models The Impact Of COVID-19 On France, Germany, Italy, Spain, And The UK

September 9th, 2020
Reineke Reitsma, null
Reineke Reitsma
With contributor:
Himank Joshi


Forrester has updated its retail forecasts for France, Germany, Italy, Spain, and the UK. Our scenario model shows that global retail sales will contract by 3.6% in 2020, while e-commerce sales will grow 18%, significantly faster than in 2019. This ForecastView report models how COVID-19 might affect both online and offline retail sales for computer hardware and accessories, consumer electronics, health and beauty, media (books, music, and videos), apparel and accessories, appliances, grocery, and homeware and furniture. Please note that we created this model and report based on the information available on July 7, 2020 for the economic impact of COVID-19 on the countries covered. We will revisit this model when further adjustments are necessary.

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