Data Overview Report

2022 Buyer Insights: Application Development Professional

The Technology-Focused Application Development Professional Values Multiple Touchpoints To Make Purchase Decisions

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Barbara Winters , Chris Gardner , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 500 application development professionals. By combining these findings with their own research, organizations can examine buyer behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how application development buyers behave for technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

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