Recent Research
Portfolio marketing and product leaders must reallocate budgets, close skill gaps, and modernize workflows to compete in an AI-accelerated market.
The GTM singularity will collapse decades-old GTM models, requiring an augmented, resilient, and collaborative way to engage AI-adapted buyers and customers.
This report helps go-to-market teams prioritize the relationships buyers value most and adapt their strategies to meet the demands of today’s environment.
GenAI is transforming B2B buying by expanding buying groups, lengthening timelines, and driving up investment expectations.
In this report, we provide budget insight and strategies, emphasizing the top areas of investment, divestment, and experimentation for success in 2026.
As buyers expand the number of third parties and AI agents they consult in their buying process, providers must adapt to understanding their buying networks.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.