Data Overview Report

2022 Buyer Insights: C-Suite

The C-Suite Is Highly Engaged Throughout The Buying Journey To Ensure Organizational Benefit

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Barbara Winters , Kaitlyn Coalson , Michael Belden , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 3,000 C-suite buyers. By combining these findings with their own research, organizations can examine this buyer’s behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how these buyers behave for technology and non-technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

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